From Nov. 1 – Nov. 14, McDonald’s will offer books in print for Happy Meal customers, providing more than 20 million books to families across the U.S. Throughout the two-week Happy Meal Books offer, families will be able to enjoy four original books featuring McDonald’s Happy Meal characters. Each limited-edition book brings nutrition, imagination and play to life in a fun way.
“We’re excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books,” said Robert Lane, Local Owner/Operator. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.”
As part of the launch of Happy Meal Books, McDonald’s is collaborating with Reading is Fundamental (RIF), the largest children’s literacy non-profit in the U.S., to help more children and their families discover the joy of reading. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books.
“Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource,” said Reading is Fundamental CEO Carol Hampton Rasco. “To change this unfortunate reality, RIF is uniting with McDonald’s, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald’s and RIF can truly help enrich kids’ lives through access to books and by putting the fun back into reading.”
The four limited-edition books include:
- “The Goat Who Ate Everything” – Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful ‘kid’ everyone loves.
- “Deana’s Big Dreams” – Shares how Deana, the world’s smallest dinosaur, grew tall by eating right.
For more information about Happy Meal Books, visit www.McDonalds.com.